http://www.soamag.com The SOA Magazine is a monthly online publication provided by SOA Systems Inc. and Prentice Hall/PearsonPTR and is officially associated with the "Prentice Hall Service-Oriented Computing Series from Thomas Erl." SOA en-us Copyright 2006-2009, SOA Systems Inc. http://www.soamag.com/I34/1109-3.php Of all the integration challenges that enterprises are grappling with today, none are as complex, and getting progressively compounded, as the one related to data. Data of strategic and tactical interest is everywhere and growing rapidly. It is being generated by mission-critical applications (legacy and new), services (both within and outside the firewall), and surrogate applications (such as desktop databases and spreadsheets). We need to first keep it all in sync through Master Data Management (MDM) or Enterprise Information Management (EIM), Event-Driven Architectures (EDA), and Messaging solutions... SOA http://www.soamag.com/I34/1109-3.php#When:03.12.09