http://www.soamag.com The SOA Magazine is a monthly online publication provided by SOA Systems Inc. and Prentice Hall/PearsonPTR and is officially associated with the "Prentice Hall Service-Oriented Computing Series from Thomas Erl." SOA en-us Copyright 2006-2008, SOA Systems Inc. http://www.soamag.com/I20/0708-2.asp SOA is only as good as the data it leverages. Bad data has ruined too many enterprise software projects. Data Management encompasses data integration together with master data management (MDM) which addresses the governance of data-centric environments. MDM aims to improve business data quality while providing a single, unified view of that data. How can an SOA leverage such a single view? The bridge that ties these seemingly disparate paradigms together is data integration, which combines the data-centric elements of both SOA for data services and MDM foundational techniques for data quality, data profiling, and data relationship management. When used together in this way, organizations can reap a sizeable and sustainable competitive advantage as a result of flexible information architectures and flexible authoritative data. SOA http://www.soamag.com/I20/0708-2.asp#When:18.07.08